Random article on it:
http://searchengineland.com/youtube-is- ... x-it-18272
I think this is a good thing. When ever one of these service providing internet 'things' go down, dozens more pop up trying to keep up with the demand, causing lots of interesting competition, world wide. Lets all hope it does!
Youtube is going down.
ouch!YouTube’s current gyrations chasing Hulu are the best thing to happen to Hulu. Hulu’s DNA is about premium long form content. Everything they do is geared towards this mission, and they do it extremely well. Nothing in YouTube’s DNA gives them any advantage for this market. YouTube needs to exploit its core assets and advantages to find its own business model.
interesting article. I'll need to read it more indepth. Not exactly \"professional journalism\", but interesting.
Despite the fact that the author has a vested interest as the head of a search-engine-optimisation company, his idea for Youtube and Google to merge their search databases is a good one - ditto the idea to make you-tube a default video search engine. And yes, You-tube's meta data probably is a mess, due to the nature of amateur content.
As a Marcom professional I disagree though with his ideas around you-tube's business model. Personally I doubt that top-tier advertisers will be happy to bid in an auction for advertising space that is charged on a cost-per-click basis, as clickthrough is far from the be-all-and-end-all of online advertising. I can't see media buyers accepting a bidding model at all frankly. Aggregated media buying practices give these guys too much barganing power. You'll get the avearge SME owners / local advertisers to jump at this, but few others.
Seems to me he's trying to make an arguement for his own company's services and product more than provide a viable alternative business model for Youtube.
He makes some good points, but at the end of the day it's still JAFOO.
As a Marcom professional I disagree though with his ideas around you-tube's business model. Personally I doubt that top-tier advertisers will be happy to bid in an auction for advertising space that is charged on a cost-per-click basis, as clickthrough is far from the be-all-and-end-all of online advertising. I can't see media buyers accepting a bidding model at all frankly. Aggregated media buying practices give these guys too much barganing power. You'll get the avearge SME owners / local advertisers to jump at this, but few others.
Seems to me he's trying to make an arguement for his own company's services and product more than provide a viable alternative business model for Youtube.
He makes some good points, but at the end of the day it's still JAFOO.