M$ patent 6,766,524..

[Grendel]

..not sure I'm glad that M$ patented it (so not many stations will use it) or afraid (idea is in the open). Excerpt:

"System and method for encouraging viewers to watch television programs

Abstract

Described are methods and apparatus for encouraging viewers to pay attention to television programs, commercials in particular, by offering viewers some incentive to watch. In one embodiment, viewers are notified that they can receive frequent-flier miles for answering one or more simple questions at the conclusion of the commercial. To verify that the viewer paid attention to the commercial, the answer to the question may be based on the content of the commercial. A sponsor might ask, for example, that the viewer identify the name of the sponsor or the color of an announcer's shirt. A correct answer indicates that the viewer watched the commercial, and that the viewer is therefore entitled to some reward. For example, viewers who watch the commercial may be entered in a prize drawing, or may receive prize points, such as frequent-flier miles. In other embodiments, viewers may verify that they watched a given program by selecting an icon or pressing a button on a remote control."

[Testiculese]

Here doggy, get the blue plate. Good doggie, here's your treat.

That's what they think of you.

[Krom]

Heh, it would have to pay really well before I would sit through commercials.

[Avder]

I almost smashed a TV display at Media Play tonight because it kept looping the same commercial over an over and over. When the thing malfunctioned for 5 minutes it felt like a great weight has been lifted off my shoulders.

I am not Pavlogs Mother F***ing dog. To hell with advertizements.

[Pun]

uhh, it's Pavlov

[Avder]

Wtfe.

[Nightmare USA]

LOL @ Vader, You a funny guy.

[Avder]

Thanks. And you look funny.

Close this or something. Its a dead thread.